Intersport International which runs over five thousand stores in forty two countries and posted revenue of fourteen billion euros last year is considering a plan to shift a larger share of its private label production to China due to capacity constraints in Southeast Asian suppliers and excess factory availability in China according to its newly appointed chief executive Tom Foley.

The company currently sources from China Vietnam Bangladesh and Cambodia and aims to increase private label’s share of annual revenue from ten per cent to twenty per cent within five years to improve margins.

Despite industry trend favouring relocation away from China among leading sportswear brands such as Nike and Adidas amid US trade tariffs Intersport sees an opportunity in Chinese factories to meet rising sourcing needs and reassert influence over supply chains.