M&M’s Named Official Supplier of the Tour de France and Tour de France Femmes
The global confectionery brand expands its partnership with cycling’s premier events.
M&M’s has been announced as the official supplier of both the Tour de France and the Tour de France Femmes with Zwift, marking a new collaboration between the iconic chocolate brand and cycling’s most prestigious races.
Organizers say the partnership will enhance fan engagement and on-site experiences during the events.
The move reflects the growing appeal of major sports sponsorships among global consumer brands.
Organizers say the partnership will enhance fan engagement and on-site experiences during the events.
The move reflects the growing appeal of major sports sponsorships among global consumer brands.
