Big Chocolate Joins Tour de France Caravan in 2025 Edition
New sponsors bring sweet branding to cycling’s most celebrated spectacle.
Major confectionery brands are set to join the Tour de France promotional caravan in 2025, bringing colorful floats and interactive fan experiences to the iconic race.
The addition of leading chocolate companies underscores the event’s marketing power, attracting millions of spectators along the route each year.
Organizers say the expanded caravan will celebrate French culture, sport, and community spirit.
The addition of leading chocolate companies underscores the event’s marketing power, attracting millions of spectators along the route each year.
Organizers say the expanded caravan will celebrate French culture, sport, and community spirit.
