Jean Arnault, who has been leading LVMH's watch division since 2023, elaborated on Louis Vuitton's strategic decision to elevate its presence in high-end watchmaking.

Despite the brand's long history, it was not initially associated with luxury horology.

In 2011, LVMH acquired the Fabrique du Temps, which has since played a crucial role in redefining Louis Vuitton's horological direction.

Arnault highlighted the importance of maintaining high quality in Swiss watchmaking, noting that the company chose not to pursue lower quality, mass-produced timepieces but instead focused on exceptional craftsmanship.

Since its inception in horology with the Tambour model in 2002, Louis Vuitton has emphasized quality over quantity.

The introduction of a tourbillon movement in 2004 marked a significant milestone, followed by innovations through the expertise of Michel Navas and Enrico Barbasini at the Fabrique du Temps.

These artisans are renowned for their ability to create intricate complications such as the Tambour Twin Chrono, a split-second chronograph produced in limited quantities.

Arnault recounted his first visit to the Fabrique du Temps, expressing admiration for the comprehensive skill set present at the facility, from assembly to finishing.

The rigorous standards upheld by the workshops, certified by the Poinçon de Genève, reflect the brand's commitment to excellence in watchmaking.

The technical artistry of the Fabrique du Temps allows for creative exploration, blending aesthetics with meticulous craftsmanship.

Arnault referenced models like the Tambour Carpe Diem, which features complex mechanics presented through dynamic dial expressions.

The quality of their timepieces hinges on the expertise of the 28 horologists employed there, with each watch being uniquely crafted by a single watchmaker from start to finish.

In an effort to enhance the luxury of its offerings, Arnault detailed conversations with Navas and Barbasini regarding the unfulfilled potential of their creations.

This dialogue led to the decision to phase out quartz production, which had composed 80% of the division's revenue at the time.

Instead, the focus would shift towards advanced complications and an enriched horological identity.

Approximately 230 artisans work at the Fabrique du Temps, where it can take up to two years to develop a single watch.

Arnault emphasized that the mission of Louis Vuitton's horological division is not to generate significant revenue but to convey a creative vision distinct from other luxury brands.

This uniqueness is characterized by meticulous attention to detail and handcrafted precision.

Despite possible increases in demand for their timepieces, Arnault noted that scalability is not the primary objective.

Each watch produced is more of an artistic statement than a mass-produced item.

Recent examples include the Amazonie pocket watch, a unique piece that showcases exceptional craftsmanship and complexity in design.

Arnault also shared insights into his personal appreciation for horology, stating that he enjoys exploring the world of watches and has a particular fondness for a Spin Time 39.5 model, which he wears regularly.