Honor, the Chinese smartphone manufacturer, has recently established new offices in the business district of Issy-les-Moulineaux, located in the Hauts-de-Seine region of France.

The premises, which are still partially unoccupied, are intended to accommodate an expanding workforce, with plans to bring in employees from other departments in the coming weeks.

Stephen Zhou, the company's country head for France, has emphasized the goal of meeting the rising expectations of French and European consumers who increasingly favor Honor products.

Notably, data from Counterpoint Research indicates that Honor experienced a remarkable 67% increase in smartphone deliveries in the European market during the first quarter of 2024, compared to the same period the previous year.

In addition to its growing market presence, Honor is investing in artificial intelligence technologies to enhance its product offerings and consumer engagement.

This strategic focus aligns with broader trends within the tech industry, where AI is playing a pivotal role in innovation and customer experience.

Honor’s commitment to expanding its footprint in the European market reflects a significant shift in consumer preferences towards brands that combine innovation and affordability.

As Honor continues to adapt its strategy to local market demands, it simultaneously addresses challenges posed by geopolitical tensions and competition within the tech space.